Aaron Padín
‘Yes, Virginia’ is a 30-minute animated Christmas special that was pitched and sold to CBS, premiered in prime time, and received glowing reviews. But unlike traditional shows, it was actually produced by an ad agency for Macy’s, as part of the brand’s holiday campaign ‘Believe’. Based on actual events, the story took place in New York in 1897, when a little girl named Virginia went looking for the truth about Santa. Like the Macy’s Thanksgiving Day Parade, we crafted the show to be a perennial classic. To quote USA Today: ‘Like Santa himself, Virginia should be a welcome Christmas visitor for years to come.’
A very exciting project that stretched everyone involved, from the creatives on the account and even our client. Something of this magnitude doesn’t get done without the support of everyone involved.
I was charged with designing the logo, the poster and DVD. I oversaw the look & feel, extended product line and one very special task I thought I would never get a chance to do, become the temporary creative director for the Macy’s Balloon Studio.