Aaron Padín
The limited-edition Walmart Wrapping Bag is a shopping bag that converts into actual wrapping paper. It saves Walmart’s price-sensitive audience money and the hassle of lugging around wrapping paper during the holiday season.
We leveraged an item that already exists in the shopping experience and gave it a second life. Instructional tags in both English and French (Walmart Canada) guided customers to perforation lines along one side near the base and near the top of the bag allowing them to deconstruct the bag without scissors. Tape was the only required tool, making it appropriate for all ages to use.