Tide Stains Don't Stand A Chance: Print & OOH

By not going with typical laundry detergent print ads, we redefined the category of print and OOH and helped Tide stand out against its competitors. Stains Don’t Stand a Chance was one of those projects you just know will work. We used the simple good vs bad theory to demonstrate the power of Tide Ultra 2x. Basically creating a demo in static form and winning a Grand Prix at Cannes.