Aaron Padín
The SummerStage music and performing arts festival is a major cultural icon in NYC. For 30 years, it has encouraged New Yorkers to explore new genres, artists and boroughs. The challenge was that most people are still not aware of the range of shows and venues that the festival covers. The solution was to develop a visual language that nods to NYC icons across our five boroughs as well as the NYC subway, which connects them all.