Aaron Padín
Smirnoff was well known as a party and nightlife brand. With lagging sales and a more competitive field, Smirnoff knew they needed a change. Working with strategy we moved Smirnoff to a lifestyle brand focusing on their main product “21”.
With a new look and feel and an extensive style guide we helped Smirnoff launch this new position to every market globally. Smirnoff "Yours For The Making" was about how the audience can control their destiny, pursue new paths and have the spirit of inventiveness just as Pierre Smirnoff did. The design of this brand book is a visual manifestation of Smirnoff's reinvention which is based on their heritage.