News Literacy Project: 360

At a time when fake news has proven to have real-life consequences, we partnered with The News Literacy Project to create an innovative campaign that promotes the importance of news literacy, especially among youth.

The #SeeAlltheAngles ad campaign, features an original sideways facing font or typeside, designed by us, that puts a literal spin on the English alphabet, flipping each letter on its side and encouraging readers not to take headlines or news at face value, but rather to dig deeper. 

The design is intended to give the reader pause. The time it takes one to decipher the font, mimics the amount of time and care readers should take when reading and internalizing a typical news headline.

Through donated media, these headlines were placed online and in print in Fox News, The Wall Street Journal, AOL, Miami Herald, Detroit News and many more.

There were several parts in the making of this project. They included designing a functional typeface, creating posters to spread the word, getting the media involved and building a mobile app that created social post for you to share.