Fanatics Launch Video

The “Fanatics” launch video offers a humorous look at what it’s like to reach a new height of fame by featuring “man on the street” interviews with people who are rabid fans of One Show winners and fawn over their advertising heroes as if they were Beyoncé or Prince Harry.

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Call for entries

Social Content

Quirky pop-culture references were used as context for a higher level of fame. This content was used on Instagram, Facebook and Twitter.

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A little help from our friends

We then packaged up our work which included all of our assets and most importantly the tone of voice. Sent it out to the One Show’s global network asking them to create videos based on our campaign. Luckily for us they did, below are a couple of examples of what these global Famous Famous Creatives came up with.

Sonal Dabral, Former Chief Creative Officer South East Asia at Ogilvy

Götz Ulmer, Partner at Jung von Matt

ONE SHOW ANNUAL

One of the pieces to campaign was the One Show Annual. Normally One Show would have a separate brief for the design of the annual. However due to the success of our campaign they gave us the honor of designing it. I am proud to say it was first time in J. Walter Thompson’s history to design the Annual.