A set of 12 minimalistic postcards was designed to celebrate the launch of Quantum of the Seas, the new cruise ship of Royal Caribbean International.
We wanted to create communications as simple, elegant and breakthrough as the new ship itself. Only using their four brand colors, each postcard illustrates the ship’s innovative features including: North Star, RipCord by iFLY®, the bow, Robotic bartender, FlowRider®, Gastronomy, Rockwall, Bumper car, Broadway musical, Zipline & Aqua theater, Virtual Balcony and Pool.