When a brand is as well known as Energizer, it comes with good and bad qualities. It's a trusted brand when it comes to batteries, but the holdings company represents 30 brands in 50 countries all over the world. The challenge was to revitalize Energizer Holdings and expand perceptions beyond the bunny. The new trademark must recast how people think of and talk about the overall company and corporate culture. Thus, an evolution of the iconic wordmark was born.
The integrity and heritage of the brand is retained in the original Energizer wordmark, which was left unaltered. Instead, a graphic mark that communicates ideas of growth, movement and forward thinking were added to complement the original logo’s angles and energy.