Aaron Padín
Macy’s is America’s largest department store and the go-to place for kids to mail their letters to Santa. This year, as part of the long-standing campaign “Believe,” we asked kids to do more than just believe in the power of the holiday spirit. We asked them to make others believe by doing good deeds, one magic wish at a time.
This project allowed for us to reimagine how Macy's as the letter writing destination, could evolve through the creation of our Wishwriter pen that was sold in stores around the country.
Macy’s Wish Writer is the most-magical stylus ever created. When paired with our cheer-packed mobile app, kids can send letters to Santa filled with magical inks, vibrant colors, and their own creativity.
Simply scan the pen with the app’s built-in camera and add all sorts of animated magic to your letters. The Wish Writer app is decked with minigames, activities and a narrative highlighting the importance of kindness and generosity.
Partnered with Media Monks